Five floors of eating, drinking and late night shopping.
Too Much is Never Enough is an evening of eating, drinking and shopping held within a boutique, mini-department store, fashion outlet or pop up shop. Guests enjoy great cocktails, tasty bites to eat, and a full dinner staged amongst the goods, wares and whatever it might be you have on sale.
We launched Too Much is Never Enough at a 5 floor boutique called 123 on Bethnal Green Road in East London. Guests enjoyed a series of food and drink encounters as they wandered their way through the Grade II listed store and former illegal gun factory, three nights a week for six weeks in the run up to Christmas.
Sales were great for both DDC and the shop, with everyone enjoying great press coverage along the way.
Food & drink encounters over many floors
A great night of eating, drinking & shopping